Posts in category: Uncategorized

To build a workforce for the future, leaders need to understand how priorities are changing among new generations of talent.

Storytelling is deeply entrenched in human communication and has been at its core for many centuries. It truly is the purest way of bringing a message across, a way of communicating

Launching or re-introducing a brand is probably one of the most exciting and challenging aspects of marketing in general. You’ve spent considerable amounts of valuable time on (re)shaping the identity and positioning of the brand, collected valuable data,

It all started in the 3rd century BC with the gathering of a group of thinkers in Athens. By debating and discussing the ways —and tools— for living a fulfilling and virtuous life, Stoicism was born. This impactful ideology has since not only survived for

Within the domain of digital marketing, there is one discipline that – unlike the others – does not focus on getting more traffic to a website. CRO or conversion rate optimisation concentrates its efforts on getting more visitors to ‘convert’. That is to say: get

We had a conversation with the nice people over at The Brand Identity. We spoke about designing with empathy, purpose, our Stoicism-inspired approach and so much more. Read the interview here.

Mirage is inspired by Stoicism. This philosophy influences our work significantly – from ideation to creation. This article is a selection of our favourite Stoic quotes, ranging from Marcus

Our value system. The framework of values that we maintain to interpret our internal- and external world. It contributes to the way we process information and it influences our decision making, it partly dictates our actions, our behaviour. What is

After having read Ryan Holiday’s new book ‘Courage Is Calling: Fortune Favours the Brave’ I decided to dedicate a few words to it. Courage is something of incredible importance to our world. Courage is needed to take important decisions, to become a